OUTLINE:
✅ Introduction to Digital Marketing
- ✅ What is digital marketing?
- ✅ Importance in Today’s World
- ✅ Traditional vs. Digital Marketing
- ✅ Overview of Channels
✅ Building a Digital Marketing Strategy
- ✅ Understanding Audience
- ✅ Setting SMART Goals
- ✅ Competitive Analysis
- ✅ Budget Allocation
✅ Search Engine Optimization (SEO)
- ✅ Basics of Search Engines
- ✅ On-Page SEO
- ✅ Off-Page SEO
- ✅ Technical SEO
- ✅ SEO Tools and Analytics
✅ Content Marketing
- ✅ Importance of Content
- ✅ Content Types
- ✅ Creation and Distribution Strategy
- ✅ Measuring Performance
✅ Social Media Marketing (SMM)
- ✅ Social Media Platforms Overview
- ✅ Social Media Strategy
- ✅ Creating Engaging Content
- ✅ Paid Advertising on Social Media
- ✅ Social Media Analytics
✅ Pay-Per-Click (PPC) Advertising
- ✅ Introduction to PPC
- ✅ Setting Up PPC Campaigns
- ✅ Keyword research and ROI
- ✅ Advanced PPC Strategies
✅ Email Marketing
- ✅ Importance & Building Email List
- ✅ Crafting Campaigns
- ✅ Automation & Personalization
- ✅ Email Analytics
✅ Affiliate Marketing
- ✅ Understanding Affiliate Marketing
- ✅ Becoming an Affiliate
- ✅ Setting Up Programs and Networks
✅ Influencer Marketing
- ✅ Role of Influencers
- ✅ Identifying and Creating Campaigns
- ✅ Measuring Success
✅ Web Analytics and Performance Tracking
- ✅ Introduction to Web Analytics
- ✅ Google Analytics
- ✅ Analyzing User Behavior
- ✅ Setting Goals and Optimising Campaigns
✅ E-Commerce Marketing
- ✅ E-Commerce Fundamentals
- ✅ Optimizing Product Pages
- ✅ Cart Abandonment Recovery
- ✅ Email Campaigns & Analytics
✅ Video Marketing
- ✅ Importance of Video
- ✅ Video Content Types and Strategy
- ✅ Using Platforms (YouTube, TikTok, etc.)
- ✅ Measuring Performance
✅ Mobile Marketing
- ✅ Importance and SMS Campaigns
- ✅ Mobile-Friendly Website
- ✅ Mobile App Marketing
✅ Emerging Trends in Digital Marketing
- ✅ AI & Automation
- ✅ Voice Search Optimization
- ✅ Interactive Content
- ✅ Blockchain & Data Privacy
✅ Digital Marketing Tools and Platforms
- ✅ Essential Tools Overview
- ✅ Tools for SEO, PPC, Social Media
✅ Building a Digital Marketing Portfolio
- ✅ Case Studies & Showcasing Work
- ✅ Preparing for Interviews
✅ Final Assessment and Certification
- ✅ Project Guidelines
- ✅ Mock Campaign and Evaluation
✅ Introduction to Lead Generation
- ✅ What is Lead Generation?
- ✅ Importance of Lead Generation for Businesses
- ✅ Types of Leads: Marketing-Qualified Leads (MQLs) vs. Sales-Qualified Leads (SQLs)
- ✅ Lead Generation in B2B vs. B2C
✅ Understanding the Buyer’s Journey
- ✅ Awareness Stage: Attracting Prospects
- ✅ Consideration Stage: Nurturing Leads
- ✅ Decision Stage: Converting Leads into Customers
✅ Building a Lead Generation Strategy
- ✅ Identifying Your Target Audience
- ✅ Defining Your Value Proposition
- ✅ Setting Clear Objectives and KPIs
- ✅ Choosing the Right Lead Generation Channels
✅ Lead Generation Techniques
- ✅ Content Marketing for Lead Generation
- ✅ Email Campaigns and Newsletters
- ✅ Social Media Marketing and Ads
- ✅ Search Engine Optimization (SEO) for Organic Leads
- ✅ Pay-Per-Click (PPC) Advertising
✅ Landing Pages and Lead Capture Forms
- ✅ Designing High-Converting Landing Pages
- ✅ Best Practices for Lead Capture Forms
- ✅ Using Call-to-Actions (CTAs) Effectively
- ✅ A/B Testing Landing Pages
✅ Lead Magnets
- ✅ What is a Lead Magnet?
- ✅ Types of Lead Magnets (eBooks, Webinars, Checklists, etc.)
- ✅ Creating Irresistible Offers
- ✅ Distributing Lead Magnets
✅ Social Media Lead Generation
- ✅ Organic vs. Paid Social Media Leads
- ✅ Using Facebook, Instagram, LinkedIn, and Twitter for Leads
- ✅ Running Effective Social Media Ad Campaigns
- ✅ Leveraging Social Proof
✅ Email Marketing for Lead Generation
- ✅ Building an Email List
- ✅ Crafting Engaging Email Campaigns
- ✅ Personalization and Segmentation in Email Marketing
✅ Lead Scoring and Qualification
- ✅ What is Lead Scoring?
- ✅ Criteria for Lead Scoring
- ✅ Automating Lead Scoring Systems
- ✅ Qualifying Leads for Sales Handoff
✅ Lead Nurturing
- ✅ Importance of Lead Nurturing
- ✅ Creating Drip Campaigns
- ✅ Using CRM Tools for Nurturing Leads
- ✅ Measuring Lead Nurturing Success
✅ Using Technology for Lead Generation
- ✅ Overview of Lead Generation Tools
- ✅ Customer Relationship Management (CRM) Platforms
- ✅ Email Marketing Tools
- ✅ Chatbots and Live Chat for Lead Generation
✅ Offline Lead Generation Strategies
- ✅ Networking Events and Conferences
- ✅ Trade Shows and Expos
- ✅ Cold Calling Techniques
✅ Measuring Lead Generation Success
- ✅ Key Metrics: CPL, Conversion Rate, ROI
- ✅ Using Analytics Tools for Tracking Leads
- ✅ Creating Reports and Dashboards
✅ Challenges in Lead Generation and How to Overcome Them
- ✅ Low Conversion Rates
- ✅ Poor Lead Quality
- ✅ Budget Constraints
- ✅ Data Privacy and Compliance
✅ Lead Generation Case Studies and Best Practices
- ✅ Successful Lead Generation Campaigns
- ✅ Lessons Learned from Top Companies
- ✅ Industry-Specific Lead Generation Strategies
✅ Emerging Trends in Lead Generation
- ✅ AI and Machine Learning in Lead Scoring
- ✅ Personalization and Hyper-Targeting
- ✅ Video Content for Lead Generation
- ✅ Voice Search Optimization
✅ Final Assessment and Action Plan
- ✅ Creating a Comprehensive Lead Generation Strategy
- ✅ Conducting a Lead Generation Audit
- ✅ Developing a Roadmap for Implementation
